I'm just back from an Editor's Day event at Texas Instruments (TI) in Dallas, and met with many of their engineers and marketers in diverse application areas. The undeniable take-away was this: if it relates to using analog components--with or without TI MCUs, processors, and DSPs--TI wants to be a major player, if they are not so already.
OK, maybe you are thinking: a) he's easily fooled, it was a "Potemkin village" presentation event (see here); or b) he drank the vendor-junket "Kool-Aid" (see here), and was dazzled or blinded by the talks, PowerPoint slides, and PR; but the actual substance is far less.
你可能会这么想：a)他真好骗，这是一个空洞无物的活动；或者 b) 他不明是非，厂商的什么话都信，被交谈、PPT演示和公关蒙住了，没得到什么实质性的东西。
I don’t think either option applies here. TI has certainly already demonstrated strong positions in many of the areas they spoke about, with delivered components, application notes, software, reference designs, evaluation units, major revenue, and more. Second, in the areas they spoke about, they showed just-released and upcoming ICs, PC boards, tools, and customer products.
Among the many areas that TI is working in are:
Medical electronics, especially for personal instrumentation (would you like a portable ultrasound unit to see where your vein is, before we stick in that needle?)
Touch responsive and touch-feedback haptics for communications and entertainment devices (feel that screen vibrate locally, as you strum the virtual guitar strings)?
Microcontroller-based digital power control (so long, analog closed loops)
Power management for photovoltaic panels, portable batteries, and electric and hybrid electric vehicles (EVs, HEVs)
Smart energy grids, power monitoring and home appliances
Advanced motor control, with smarter algorithms and with improved drivers and FETs
"Soundbar" electronics for turnkey home-audio system designs
Data acquisition ICs and subsystems for harsh environments, -55℃ to +210℃ (definitely not for the ?"casual" board designer)