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EE小组 > 大学生学电子 > 科技英语翻译 > (中+英)TI shows some very serious intent in analog-focused arenas
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楼主 ??[原创]?

(中+英)TI shows some very serious intent in analog-focused arenas

2011-07-04 19:11

作者:Mike_GS
积分:12164分

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I'm just back from an Editor's Day event at Texas Instruments (TI) in Dallas, and met with many of their engineers and marketers in diverse application areas. The undeniable take-away was this: if it relates to using analog components--with or without TI MCUs, processors, and DSPs--TI wants to be a major player, if they are not so already.
我刚从德州仪器在达拉斯举行的编辑日(Editor's Day)活动归来,见了他们在很多领域的工程师和营销人员。活动给我留下的根本印象是:德州仪器希望进入任何与模拟原件相关的领域——不管有没有用到德州仪器的MCU、处理器和DSP。
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OK, maybe you are thinking: a) he's easily fooled, it was a "Potemkin village" presentation event (see here); or b) he drank the vendor-junket "Kool-Aid" (see here), and was dazzled or blinded by the talks, PowerPoint slides, and PR; but the actual substance is far less.
你可能会这么想:a)他真好骗,这是一个空洞无物的活动;或者 b) 他不明是非,厂商的什么话都信,被交谈、PPT演示和公关蒙住了,没得到什么实质性的东西。
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I don’t think either option applies here. TI has certainly already demonstrated strong positions in many of the areas they spoke about, with delivered components, application notes, software, reference designs, evaluation units, major revenue, and more. Second, in the areas they spoke about, they showed just-released and upcoming ICs, PC boards, tools, and customer products.
我不认为上述两种观点适用于这里。德州仪器明显已经在自己提到的很多领域展示出强大的实力,带来了各种原件、应用说明、软件、参考设计、评估产品、大笔营收等等。此外在德州仪器谈到的领域里,集成电路、PC电路板、工具、客户产品不是已经发布就是即将发布。
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Among the many areas that TI is working in are:
德州仪器涉及的领域有很多,其中有:
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  Medical electronics, especially for personal instrumentation (would you like a portable ultrasound unit to see where your vein is, before we stick in that needle?)
  医疗电子器件,特别是用于个人诊断的设备(你希望在打针之前先用便携式超声波设备看看静脉在哪儿么?)
    Touch responsive and touch-feedback haptics for communications and entertainment devices (feel that screen vibrate locally, as you strum the virtual guitar strings)?
  用于通信和娱乐设备的触摸反馈振动器(想在谈虚拟吉他的时候感受到精确震动么?)
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  Microcontroller-based digital power control (so long, analog closed loops)
  基于微控制器的数字电源控制(再见了,模拟闭环)
    Power management for photovoltaic panels, portable batteries, and electric and hybrid electric vehicles (EVs, HEVs)
  用于光伏版、便携式电池组、电子和混合电力汽车的电源管理(EV、HEV)
    Smart energy grids, power monitoring and home appliances
  智能电网、电力监控和家庭应用
    Advanced motor control, with smarter algorithms and with improved drivers and FETs
  先进的马达控制——更智能的算法、更好的驱动程序和场效应晶体管(FET)
    "Soundbar" electronics for turnkey home-audio system designs
  用于全程家庭音频系统设计的“Soundbar”电子器件
    Data acquisition ICs and subsystems for harsh environments, -55℃ to +210℃ (definitely not for the ?"casual" board designer)
  用于严酷环境装备的数据搜集电路和子系统,-55℃到210℃(绝对不是“日常”的电路板设计)
1楼 ??[原创]? Re:(中+英)TI shows some very serious intent in analog-focused arenas
2011-07-04 19:13

作者:Mike_GS
积分:12164分

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Equally important, they are investing in all of the dimensions that their existing and prospective customers expect. That means new parts, support (via applications staff, reference designs, software), as well as long-term investment in fabs and processes. And all this can be expressed in two words: people and money.
和上面这些同样重要的是,他们正在全方位投入客户目前的需求和预期需求。这就意味着新的部件、支持(通过人员、参考设计和软件),此外德州仪器还在对晶圆厂和制程进行长期投入。所有的这些可以被归纳为两个词:人员和资金。
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One fascinating part of the visit was a brief tour of Kilby Labs, named for TI's Jack Kilby (co-winner of the Nobel Prize in 2000, "for his part in the invention of the integrated circuit"). This lab is definitely not meant as a replacement for historically venerated institutions such as the legendary Bell Labs (now gone, for all practical intents) with open-ended objectives and time frames.
此行最迷人的一个部分是参观Kilby实验室,Kilby这名字来自德州仪器的Jack Kilby命名(Kilby由于参与集成电路的发明而获得2000年诺贝尔奖)。这座实验室并不是为了取代拥有那些历史辉煌、目标和时间框架都很开放的实验室所见——比如贝尔实验室。
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Instead, it’s focused on determining, within a 12- to 18-month window, the feasibility of potential commercially viable ideas, and what might be needed to bring product to market. Nor is it a "skunk works" operation without official imprint, and using "appropriated" resources; it has a budget, building, administration, review board, lab space, infrastructure, and assigned people (albeit on temporary, special assignment). ?[I'll explore the Kilby Labs portion of the visit in a later report.]
Kilby实验室专注于判定那些在12-18个月的时间窗口里里可行并有商业潜力的点子,以及产品上市所需要的完成的工作。这也不是没有官方印记、靠“拨款”维系的“臭鼬工程”。Kilby有自己的预算、建筑、行政、评估团队、实验室空间、基础设施、人员分别。【我会在晚些时候带来此行的具体内容】。
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While money doesn't buy happiness in life or success in business, it usually doesn’t hurt, either. Having lots of hard-working, dedicated, apparently passionate staffers is a major part of the necessary (if not sufficient) mix. Certainly, the folks at TI are giving it a very serious run, as they try to grow from "merely" extremely large to even larger, and do this by exploring new markets, trying to dominate in existing markets, and defining the terms and field of the competitive battle that never ends in the IC business. Both their large, full-menu competitors and the more-tightly focused smaller ones are not rolling over, of course.
虽然钱买不来生活中的幸福与商场上的成功,但它一般也没坏处。拥有大量勤劳、专注、充满激情的员工是获得成功的重要组成部分。很显然德州仪器的人很在乎这一点,他们的规模从“只是”非常大变得更大,不断探索新市场、力图主宰已进入的市场、定义了集成电路市场上从不停歇的竞争。当然,两家同样巨大,且全面出击的竞争对手和更多规模较小但更为专注的公司也没有放松。
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Finally, in case you are wondering about their impending acquisition of National Semiconductor Corp.: it was not discussed except in the most general terms, and can’t be, sorry. Since the deal has not formally closed—although it is getting closer to final approval and sign-off—there are severe legal restrictions to saying just about anything about it.?
最后,如果你对德州仪器收购国家半导体的大手笔交易感兴趣的话:会上只进行了非常概括性的讨论,员工不允许讨论细节。由于这次收购还没有正式敲定——尽管已经快要达成最终协议、签约——有一些非常严肃的法律条文竞争讨论交易相关的几乎一切内容。
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2楼 ??[原创]? Re:(中+英)TI shows some very serious intent in analog-focused arenas
2012-07-17 14:16

作者:WIZnet微知纳特
积分:752分

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